If you remember, some months back I talked about Zardoze’s model search. Well, the winners have been chosen, the photoshoot has been done, and yours truly got to spend some time behind the scenes to share it with you.
As you may know, I am one of Zardoze’s ambassador’s and they’ve kindly allowed me to borrow some of their amazing dresses for some of my events (like Audi Fashion Week). They are a local home-grown brand, and with this special model search, they are celebrating the ‘real’ Singaporean woman and using them in their ad campaigns. I mean… how often are Singaporean women used in fashion spreads? Hardly, I’d say. I really like Zardoze in how they celebrate the beauty and uniqueness of the Singaporean girl, and also to empower them with their gorgeous, edgy dresses.
The winners were all Singaporeans, and I spent some time with them and they were all sweet too! A little shy, as this was their first modelling experience, but I thought they did stellar!
Some scenes from behind-the-scenes:
The collection the girls were modelling was the A/W 2013, and yours truly was eyeing the blue dress. The collection was deeper, darker with snake print and bold contrasts, and I can’t wait to wear some of their outfits myself! Here are some of my picks from the A/W 2013 lookbook:
Like what you see? Zardoze is a fresh, new brand in Singapore and I can’t wait to see how they grow and evolve. I think they are way ‘ahead’ of the times, engaging in social media and bloggers, so I reckon we’ll see more innovative, exciting things from the brand… I must get my hands on the top right model, I love the green snake detailing!
Thank you for supporting the sponsors on my blog. Check out Zardoze.com to see the collections and to buy online – there is FREE express shipping worldwide; so everyone can get a piece of Zardoze. Also, check out their Facebook page and Twitter to see more cool things coming up. I’ll be apart of it, and am so excited!
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