Beauty and Brains: Rachel K Cosmetics

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Rachel Kum is more than just a beauty. As Miss Singapore Universe 2009, she could’ve sat back and enjoy the title, but no – she went straight to work to create her own cosmetics line, Rachel K Cosmetics.

After 2 full years or research and formulations, Rachel K was launched early this year with raving reviews from makeup artists and her fellow beauty queens. Zing, a top Hong Kong makeup artist (he has done makeup for Zhang Ziyi, Shu Qi and Faye Wong, to name a few) praises her Mineral Color Control Blemish Balm (CC Cream), saying “it brings forth the quality of real skin – dewy, fresh, elastic, with a glow.” Used with foundation or by itself, it’s a favorite for Zing because it “enhances our complexion by improving its texture and balancing skin tone.”

Beauty queens from around the globe agree. Miss Thailand, Chutima Durongdej is a huge fan of her cosmetics line, with her favorite; just like Zing, being the CC Cream. “It has good coverage and feels light”, she says, which is all we women can ever ask for! Na re, Miss Korea agrees: “[The] CC cream works wonders on my skin as it makes my complexion look smoother and brighter – and it’s long lasting.”

If that’s not enough, bloggers are getting in to the action too. Celebrity blogger Dawn Yang is said to prefer it for it’s neutral-pink shade, which “gives a fair sheen, which is what I prefer in BB Creams. I find that the color is not dull/ashy as other BB Creams I’ve tried before.” And as if we need another reason, she adds, “nor is it as oily, which is better suited to our humid climate [in Singapore]“.

OK. I know what you’re thinking. And yes – you read right, CC cream. Rachel K Comsetics has created a ‘new generation’ BB cream, which is BB cream but better. And sure, the name is catchy, and we love the idea of anything being better, but how exactly is a CC cream different to regular BB creams? Chemists in Korea did a intense report and the results say it all:

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Less oily, fewer breakouts, better coverage and stability, and an overall better brightening effect? With all this promises and testimonials, I was eager to try it out. Personally, I don’t think much of BB Creams – it is such a huge craze here in Asia, so when I heard about this, it was like oh, here we go again…!

But I had to mince my words… this product is a stand out in the BB cream market. As Dawn said, the color is not like those washed out, mask-like color BB Creams are known for. It is a pink neutral, and as you can tell, blends absolutely easily into the skin, and as you can see – is invisible! It has a slight scent and feels very light on the skin, which I liked the best. I tested it out for a day and sure enough, the oil control was great.

To complete the BB Cream, there is also a Mineral Color Control BB Pressed Powder, which has Miss World 2006 Colleen Francisca singing its praises, too: “it has a unique texture because it’s very fine, feels light on the skin and gives very good coverage.” Personally, I liked the light texture the best (it is mineral makeup and is good for your skin, too!) and applied it with a fluffy brush rather than the sponge, which set the CC BB Cream beautifully without the powered-mask look.

Overall, I think Rachel Kum has made a splash in the cosmetics world already – like they say, it is the beauty queen’s choice! With two great products on the market already, I’m excited to see what else will be added to her growing makeup line. The line is available at all major Watsons stores (such as Bugis, Holland V, ION, Vivocity, Suntec City, with more expansions soon), and don’t forget to ‘Like’ Rachel K Cosmetics Facebook Page – a little birdy told me there will be a huge prize of $500 cash if you join, as well as all the latest updates and promos from Rachel K.

Have you tried Rachel K Cosmetics yet? What did you think about it?