A few weeks ago I had one of the biggest “highlights” of my blogging career; sitting down and interviewing master perfumer Francis Kurkdjian, who I am willing to bet you or a loved one has one of his perfumes and colognes. He has created many best selling classics, and out of 500 perfumers in the world who created thousands of perfumes on the market right now, he is easily in the Top 3. Such an honor. We sat down at Escentials at Paragon, my favorite place for niche perfume and skincare/makeup brands to chat about perfume (obviously!), Singapore, celebrity fragrances and blogging. Read on!
Hi Francis, Thank you very much for speaking with me! I’m a big fan!
I guess my first question is what started your love for perfume?
Hmm! My love for perfume? I think it’s… to me perfume as it remains even now mysterious. There is a mystery with perfume, because it’s something that gives you so much emotion. You can be so emotional about the scent. And yet you don’t really see it. It’s more emotional to me than music, than visual, art, listening to something and yet you don’t see it, you can’t touch it. It’s in the air, you can’t “trap” to, it dies very soon because you cannot keep it for a long time. So it’s… perfume is just very interesting.
I agree with that! So when you create perfume, how does it start? What inspires? A feeling…?
It’s very diverse. If I tell you the inspiration for the line, one of the best seller of the line, Aqua Universalis. Acqua was inspired by the feeling of freshness. Not the smell of fresh, but the feeling of when you get into bed, in a hotel, or at home. It’s like the first time you get into the clean sheets, the first time you put on a fresh white shirt, fresh iron, it’s all about that crispness and that feeling of being fresh.
Amyris last year was inspired by the idea of “effortless elegance”. As a woman or as a man, when you put your first wardrobe and you have to pick out something that you know are peace with; and you know it fits you very well, you know you can rely on that look; your comfortable shoes, you can be elegant, this is very “you”. What does that mean in terms of perfume? Amyris is all about that.