My Projects

Below are some of the ways we can work together; as well as a list of some of my collaborations and special projects I have been involved in as a blogger. Please email me at renee@beautyfool.com if you would like to work together. I look forward to working with you!

 

Advertorials & Advertising

I have worked closely with companies such as NESTLE, Clinique, Beijing 101, Paypal, Shopbop, ELLE Magazine Singapore, Darlie, Phillip Wain, Clarins and many more with advertorials and ad campaigns on the blog.

 

Collaborations

Renee’s Blend x Lemongrass House (2012-2013)
Renee’s Blend is my limited edition bath & body collection with Lemongrass House. It is the first brand and blogger collaboration in Singapore. It was sold from December 2012 to April 2013. Sales did well and feedback was 100% positive (yes, really!) so there are plans to launch more, stay tuned!

 

Ambassador/Spokesperson

Zardoze (2013)
Zardoze is a high-end luxury gown and dress label from Singapore. I had a 6 month ambassador contract with which included giveaways, contests, special event coverage (the Zardoze shows at Audi Fashion Festival 2013), interviews and behind the scenes reporting.

The Body Shop Cruelty-Free Beauty Campaign (2013)
I was an ambassador for The Body Shop’s Cruelty-Free beauty campaign, in celebration with the EU’s ban of testing on animals in cosmetic products. This is a cause close to my heart as I am a huge animal lover, and I aided in spreading the word on my blog, attending events, speaking in videos and other promotional materials to help spread the word.

MyFatPocket’s Luxury Bag Giveaway (Best friend Edition) (2012)
Singapore’s leading women’s online portal MyFatPocket had a massive half-year luxury bag giveaway and I was one of the fashion bloggers ambassadors to write about the competition, host it, do photoshoots and videos to promote this contest

Watsons (2011)
For one year I was a beauty blogger ambassador for this top personal care store. Including various giveaways, reviews and events.

 

Hosting & Speaking / Events

Benefit POREfessional Beauty Summit (2013)
I was one of the beauty bloggers that spent the afternoon with selected fans for this Benefit makeup workshop. Included giving makeovers, teaching about the Benefit brand and its products, interviews, photo opps and just having a fun!

Simply Beautiful (2013)
Host of an online webshow, Simply Beautiful. Available on Toggle interactive TV, owned by Mediacorp.

TEAandFLEA
 (2013)
Tea and Flea was an event where six top fashion bloggers in Singapore spoke about blogging and sold pieces from our own wardrobe in a flea market. I spoke on the panel “Blogging & Beyond” about vital things needed in growing your blog, monetization, and collaborating with brands.

Renee’s Blend x Lemongrass House Launch Event (2012)
I helped plan, set up and host the launch event for my limited edition line of products, Renee’s Blend with Lemongrass House.

Clarins “The Secret to Younger Looking Skin” Beauty Chat (2012)
In this month-long collaboration with Clarins and my blog, I co-hosted an intimate, cozy workshop session with my readers, educating them about younger looking skin as well as my personal skincare tips.

Bellabox “Blogger Party” Event
 (2012)
I not only hosted the Blogger party for Bellabox – whose main focus was to introduce beauty bloggers of Singapore to the brand – but also aided in planning the event.

Unilever “Consumer Voice” Conference (2011)
I spoke about top beauty trends and what beauty consumers love, as well as my blogging journey.

MAC x TANGS makeup video
 (2011)
Model and speaker for a video on a summer look from MAC.

Clinique “Find Your Perfect Match” Event (2011)
Co-host in Clinique’s roadshow event at Paragon in Orchard Road. The event was to teach the public about finding their perfect foundation match, as well as my tips on foundation.

 

Social Media Consultation

I help small businesses with their social media platforms; including blogs, Twitter, Facebook, Pinterest, Tumblr and YouTube. Everything from implementation, branding/design, advice on how to grow a big audience, proper engagement, and what types of promotional content works the best, how to handle bad comments/a social media crisis, tips on successful updates and whatever else they would like to know.

I work in either a one-time consultation meeting or a contractional bases where I work with the company for a set amount of time until they are confident they can handle their social media community on their own.

Clients have included fashion label Noel Caleb, wedding boutique Irene’s Creation, spa company Lemongrass House, internet startup Booroos and beauty box subscription service Bellabox.

 

Freelance Writing

Beauty Banter on inSing.com (2012 – present)
I write a column called Beauty Banter on inSing.com, one of Singapore’s top website with 1.3 million readers a day. I write a beauty column with tips, advice, trends and commentary. Here is a collection of some of them:

  1. Top 5 Niche Fragrance Brands
  2. How to Ruin Your Look this Year
  3. Beauty Predictions for 2013
  4. Top 5 Eyebrow Products
  5. 5 Cult Beauty Products that Live Up to Hype
  6. Why Jennifer Lawrence is Your New Beauty Icon
  7. Top 5 Dog Grooming Products
  8. 5 Ways to Pamper Yourself this Valentine’s Day
  9. Top 5 Celebrity Fragrances
  10. How to Avoid A Digital Perm Disaster
  11. How to Find Eyeglasses for Your Face Shape
  12. How to Look Expensive
  13. 5 Makeup Must-Haves for Humid Weather
  14. Top 10 Beauty Products of 2012
  15. Cream of the Crop from NARS
  16. The Long and Short of It
  17. Top 5 Beauty DIYs
  18. Best Beauty Holiday Gift Sets
  19. Organic Beauty Picks for Every Budget
  20. 5 Beauty Mistakes That Women Make
  21. Twilight Up Your Beauty
  22. How to Smell Like Cake
  23. Two of A Kind
  24. Fringes to Suit Your Face Shape

Alexis Magazine Singapore (2010)
I was a part of this magazine before it launched and was ‘in charge’ of the beauty section, including brainstorming and planning for the section’s features, story ideas, naming the features, and also writing and editing.