Hello & welcome!
Beauty Fool is a Singapore beauty, fashion and lifestyle blog by me, Renee Lorentzen. Topics includes everything from makeup tips, style advice, restaurant reviews in Singapore, health and fitness, self-esteem, body image, and general lifestyle tips for the modern young woman. We are a community of 200k-monthly women who have a fun, carefree approach to beauty, fashion and life.
All about me in quick snippets:
Blogging: Beauty Fool is my personal beauty, life and style blog I started while in college and ended up being my full-time job and full time passion! It’s definitely my favorite “hobby” and I don’t even feel like it’s work because it’s so fun! I started in April 2008. Beauty Fool is a play on the word ‘beautiful’ and describes a girl who doesn’t take life – and makeup, fashion and dressing up – too seriously. It’s all about having fun!
Media: I’ve been blessed with being featured in many media, with titles such as Vogue Italy naming my blog one of the top 10 beauty blogs of the world, Top 10 of Asia Magazine naming Beauty Fool one of the Top 10 Lifestyle Bloggers of Asia; and The Strait’s Times URBAN cover feature, Meet Singapore’s Top Beauty Bloggers. My blog has also been featured around the world in publications in Spain, UK, Denmark, Norway, Malaysia, Canada. See all the press here.
Collaborations: I have worked with many top brands of the world in hosting events, speaking at conferences and appearing in video content. I have spoken at a consumer conference for Unilever and hosted and taken part in events for Clinique, Clarins, Bellabox, Benefit Cosmetics and Laura Mercier. I was also a part of the very first blogger and brand collaboration in Singapore (and I believe, the rest of Asia). Renee’s Blend is my limited edition bath & body line in collaboration with Lemongrass House, a natural hand made spa company from Phuket, Thailand. We have plans to release more, stay tuned! You can see my other projects and how we can work together, here.
Business: Beauty Fool is my full-time gig, but on the side I have my social media consulting company, Foolish Media, which is slowly growing! I work with start ups and small businesses in the area of beauty, shopping and fashion. Clients have included fashion label Noel Caleb, wedding boutique Irene’s Creation, spa company Lemongrass House, internet startup Booroos and beauty box subscription service Bellabox.
Corporate history: While Beauty Fool ended up being a part-time job right after I graduated college, I do have experience in magazine writing and marketing; both in the beauty sector. When I applied for a magazine writer job – my dream – the editor already knew me from my blog and I was hired! In the end, I left all those jobs to focus on my blog.
Academic: I have a bachelor’s degree in Communications and Media Management, a diploma in Mass Communications, certificate in Marketing and Business Innovation and on-site training from MediaCorp Singapore Media Academy in TV, print and publication production and techniques.
Personal: I was born and bred in Singapore, my dad is Danish and my mom is Chinese. I went to international schools all my life (hence my all-over-the-place accent) and my other interests include watching movies (I’m a huge comic book nerd); being a voice for animals (I have two dogs, Bailey and Kisses), playing guitar (I’m a fan of punk rock… and boybands), sketching, perfumery and Pilates.
Thank you for reading Beauty Fool! Please feel free to get in touch at firstname.lastname@example.org for any press enquires, collaborations and sponsorships.
Disclaimer: This website is written and produced for informational and educational purposes only. I am not a professional – content on this site should not be considered a substitute for professional help – I am just passionate and want to share my research, findings and experiences in beauty, style, fitness and health. What works for me might not work for you; I am not responsible if something I recommend does not work for you. When in doubt please always consult a professional.
Copyright: All written text on Beauty Fool is copyrighted. Images are encouraged to be shared but please give me an attribution back to beautyfool.com; as I try my very best to attribute the original photographers for images I use on this site. If I have used an image of yours and you want it to be taken down; please e-mail me and it will be done immediately. No hard feelings?